Google Adwords doesn’t work. here’s why…
Google Ads (Adwords) doesn’t work… Unless of course you know how to use it! The biggest problem with Adwords is that if you don’t know how to use it, it’s easy to burn through your entire budget very quickly…
Last year Google’s ad revenue amounted to almost 60 Billion US dollars, with around 89.5% of that revenue coming directly from over a million businesses worldwide, all using Google Ads (Adwords)! Google completely dominates the ‘search ad” market, with it taking around 74% of the market, second only to Microsoft Bing Ads with around 13.2% of the market.
Adwords is one of the most affordable, and accessible advertising platforms on the planet, with incredibly low barriers to entry, which make it extremely easy to get started, however if you don’t know what you’re doing you might be in for shock!
The default setting within Google Ads are there to help you immediately reach as large an audience as possible, but that’s not what’s right for most businesses. Even with the right keywords If you aim for a broad audience not only does your burn rate go through the roof, the “relevance” of your ads drop massively, and unfortunately this coupled with ineffective “calls to action” and poor landing pages means that less people will be interested in what you’ve got to offer, but it’s still cost you money… in short unless you really know what you’re doing your Return On Investment is going to be quite poor.. and that’s where most businesses give up..
The solution is to use a few simple yet very effective techniques to filter unwanted keywords and unwanted clicks, whilst closely monitoring your ads and making subtle changes to make them more and more effective… Thankfully because Google Ads (Adwords) is “Pay Per Click” (aka P.P.C) it means that you only actually pay for your advert when someone clicks on it… Can you imagine having a press add that you only pay for when someone engages with it? how amazing would that be! And the best bit is you can dictate exactly how much (or how little) you want to spend on your adverts each month, or even each day!
So by following a few simple rules your ads will become much more relevant, to both Google itself and searchers alike, which in short means Google will display your ads more often, charge you less (yes really), and more people will not just click your adverts but also convert as actual paying customers, which of course means your Return on Investment (R.O.I) will increase!
It works for us!…
We’ve been working with Google Ads (Adwords) for many years, and we know how to get maximum returns with minimum investment, in fact we use Google Adwords every day to drive potential customers like you to landing pages like this. letting us do all of the hard work eliminates risk for you, and guarantees a return on your investment!
Benefits Of Google Adwords Advertising (aka: P.P.C):
Instant New Customers:
Attract new visitors to your website, watch your traditional enquiries increase (i.e. by phone) and see your online enquiries (i.e. by email) and your sales grow!
With amazing control you can decide exactly how and where you want to advertise on the internet, either on other websites or on the Google home page, you can even track potential customers across the internet and make sure you advert is there when it matters!
With Analytics that are second to none you can see exactly how many people have clicked on your ads, and then what they did next, you can even see which leads or sales are a direct result of your Google Ads campaigns!
Real Time Management:
See exactly how your Adwords adverts are performing in real time at any time, simply log into your Google Adwords account to see all stats at a glance, you’ll also get sent a monthly report showing you all of the key statistics that matter.
With complete control over your entire Adwords account you can, pause, adjust and re-start whenever you like, all for free and all from within your own Google Adwords account.
Target Local Or National:
Think global, act local!… By using highly specific “Geographic Targeting” you can advertise to any specific location in the world.. by Country, County, City, or even as specific as within a short distance of your own business!
Only Pay For The Click That You Get!:
Because of the way Adwords adverts are triggered (keyword searches), your products and services are put right in front of potential customers exactly when they need them! no more more chasing! let your customers come to you!
Appear On All Devices!:
Your Adwords adverts can automatically appear on all desktop and mobile devices, so no matter whether people search on desktop, mobile, tablet, you’ll be there!
Features Of A Good Google Adwords (P.P.C) Campaign:
- Simple Text ads, with easy to implement “Call to Actions” such as Limited time offers, callout extensions, sitelink extensions and more.
- Detailed analytics and tracking with instant results.
- Track all ads and campaigns, and see where your clicks are coming from.
- Monitor performance in real time, and take action based on detailed, highly accurate reports.
- Detailed controls over all Adwords campaigns (Pause, Stop, Analyse and Re-start at any time)
- Geographic Targeting (International, National, Local)
- Advanced Keyword matches trigger adverts at exactly the right time.
- Google Ads (Adwords) adverts can automatically appear on all devices (desktop, mobile, tablet)
Google Adwords is a seemingly simple advertising platform that for the uninitiated can be an expensive mistake. We know from experience that many businesses want to try something different, but many do also have concerns regarding such a daunting platform, so here are some of the ways that we make it easier for you:
- Before any work starts we always talk extensively with clients so that we know their exact requirements and can present the best options suited to their needs.
- We always present you (the client) with multiple options regarding Google Adwords, including everything from simply setting up an account for you and doing some basic keyword research, right up to designing and managing entire campaigns with multiple landing pages and calls to action.
- When it comes to Google Adwords we’ll always be very transparent about what we do and why (and what we don’t do and why!) so you’ll know how to continue our good work!
No Obligation & FREE Bonus:
We’re partnered with Google and we work on Adwords with them every day (we’re even officially Adwords qualified by Google!) and for a limited amount of time we’re able to offer a FREE £75 Google Ads credit to get your account up and running! You must be quick though as this is a great offer directly from Google and it can’t go on for ever!
FREE £75 Adwords Credit:
Google Adwords doesn’t work…
Google Ads is one of the most affordable, and accessible advertising platforms on the planet. With incredibly low barriers to entry it’s extremely easy to get started however, if you don’t know what you’re doing you might be in for shock, as it is easy to burn through your entire budget very quickly.
Since Google Ads only charges you when a potential customer clicks your advert, the solution is to use a few simple yet very effective techniques to constantly monitor and adjust your campaigns.
Filtering out unwanted (negative) keywords and unwanted mouse clicks, as well as dictating exactly how much (or how little) you want to spend on your adverts each day, are just a few of the techniques that will save you money and increase your return.
By following a few simple rules your ads will become much more relevant to both Google itself and searchers alike meaning clicks are more likely to convert into actual paying customers.
When it comes to Adwords we know how to get maximum returns with minimum investment, so letting us do all of the hard work eliminates risk for you.
We work in partnership with Google and for a limited amount of time we can offer £75 worth of FREE Google Adwords credit to get your account up and running!
Want to know more? Click here now to get in touch and speak to us about how we can make Google Adwords work for you (no matter what you budget) we’ll help you claim your £75 FREE advertising spend from Google! Click here now to get in touch and find out how!